Case Study
Clinique Moisture Surge 100H Auto-Replenishing Hydrator
A campaign to generate excitement for the launch of Clinique's new moisturizer with a hydration-collection game and to acquire new customers.
Campaign Objectives
- To acquire new leads through a fun and interactive game to engage consumers.
- Keep game simple to appeal to the masses and consistent with the theme of product launch.
- Invite customers to sign up for a 2-week trial kit of the new product.
Moisture Surge 100H
Auto-Replenishing Hydrator
The newly-launched Moisture Surge 100H Auto-Replenishing Hydrator hydrates 10 layers deep and this is communicated through a gamification campaign. Players need to "collect hydration" to win a product sample driving them in-store to collect, generating an additional touch point for the brand.
Customer Journey
