Case Study

Michael Kors
Fragrance Kiosk

An O2O (offline-to-online and vice versa) activation via automated sampling.

Campaign Objectives

To generate awareness of Michael Kors fragrance and the brand.
To entice customers to purchase via e-comm sites or visit Michael Kors stores.

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Fragrance Kiosk

A self-service kiosk to experience the sensational scent of Michael Kors Fragrance. Right from sampling to lead generation and purchase, the entire consumer journey is encapsulated by automated activation.

Customer Journey