Case Study
Kipling Instagram Activated Claw Machine
Generate awareness of the brand using Singapore's first Instagram-activated claw machine.
Campaign Objectives
- Key objective is to increase eyeballs and interest for Kipling on social media via the campaign Instagram posts and hashtags.
- Acquire new leads through the campaign by appealing to both young and matured customers, the target audience of the brand.
Claw & Reward
A first in Singapore, this Instagram-activated claw machine rewards customers while helping the brand boost its visibility on social media to friends of the players. The customer picks a capsule in a claw machine to win a Kipling voucher and prize; for an additional try, they post an Instagram post with the campaign hashtags and selects it on the claw machine to unlock it.
Customer Journey
