Celebrate the Year of the Rat with Zhi Zhi
Client
Clinique
Solutions
Gamification
UI / UX

Celebrate the Year of the Rat with Zhi Zhi

It's the Lunar Year of the adorable Rat, a highly-anticipated holiday moment in Southeast Asia and the perfect chance for the skin care brand to increase its market penetration and to generate sales as consumers rev up for the festivity. The brand sets out to recruit new customers by gamifying the lead generation campaign, featuring the endearing-looking holiday mascot Zhi Zhi.

Coupled with limited-edition for brand heroes, namely Clinique iD, Moisture Surge and Cheek Pop, we want to excite customers and make Clinique a part of their beauty prep for the Lunar New Year.

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Celebrate the Year of the Rat with Zhi Zhi
Celebrate the Year of the Rat with Zhi Zhi
Celebrate the Year of the Rat with Zhi Zhi
Celebrate the Year of the Rat with Zhi Zhi
Celebrate the Year of the Rat with Zhi Zhi

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